2015-01-03 to 2018-12-30 · 5,009 orders · 9,994 order lines
Generated by the Company Brain from raw sales data · one question, ~20 seconds
$2.30M
Sales
$286K
Profit
12.5%
Margin
5,009
Orders
Where the money is made and lost
Profit by sub-category. Three are unprofitable−22,387 drain
The driver: discounts
Profit and margin by discount band. It turns negative past 20%.
Profit by region
Where profit concentrates.
Scenario · cap discounts at 15%
Profit +$178,927 (+62.5%)
$286,397
profit now
$465,324
profit capped
51%
orders over 15%
Model: within each category, profit margin is fit against discount on 9,994 order lines; orders above 15% are re-priced to the margin implied at a 15% discount, revenue held constant (a conservative assumption, no extra volume). Source data: Sample Superstore (5,009 orders, 2015–2018).